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Applied Cold Reading Masterclass

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If you just want to see the ACR Masterclass places currently on sale, click here.

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What is Cold Reading?

Cold Reading is "a set of strategies, to do with the psychology of communication, that enable you to influence what others think, feel and believe."

I believe it is the most powerful psychological persuasion technique in the world.

Some people use cold reading in a trivial way to pretend to read fortunes. The ACR Masterclass is not about fortune-telling or pretending to be psychic.

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What is 'Applied Cold Reading' or ACR all about?

Some cold reading techniques can be applied to your social and professional life in a positive and ethically responsible way. This is what 'ACR' or Applied Cold Reading is all about. ACR is especially useful in selling, management, negotiation, therapy, training or inter-personal communications.

The ACR Masterclass is context neutral. The Masterclass gives you a set of skills that cover all the above areas and more. How you use them is up to you.

ACR has nothing to do with fortune-telling, pretending to be psychic, or mind-reading tricks.

I sell a book on cold reading. The ACR Masterclass starts where the book leaves off. The book explains how cold reading works. The ACR Masterclass explains how to benefit by applying some cold reading methods, personally and professionally, in everyday life'.

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ACR News

I have been running the ACR Masterclass since 2008. So far I have had attendees from all over the UK as well as from Spain, Sweden, Germany, Italy, Switzerland, Israel, Australia and America!

They have included entrepreneurs, entertainers, managers, sales executives, teachers, therapists, NLP practitioner, actors, a martial arts expert and trainer, a model and a professional poker player!

I have made two short (8 minute) videos about the ACR Masterclass which you can watch on YouTube. The most recent (2009) is called 'Five Good Things'. Just remember the ACR Masterclass used to be called the Cold Reading Masterclass:

 

 

The one I made in 2008 was called 'What People Say':

 

 What next...

* To see the ACR Masterclass places currently on sale, click here.

* If you want more information, please look here. (No commitment.)

* If you want lots of tedious hype about me, look here.

* If you want to read about the benefits of the ACR Masterclass, see here.

* If you want to know about my book and cold reading in general, click here.

* If you are a journalist and want to attend the Masterclass free, then this may be possible under certain terms and conditions. Click here for details.

* If you want to produce / organise a Cold Reading Masterclass in your area or in your part of the world, or you want to arrange a partnership deal, please click here.

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