What is Cold Reading, and what is this Masterclass all about?
Cold Reading is "a set of strategies, to do with the psychology of
communication, that enable you to influence what others think, feel and believe."
I often say it is the most powerful psychological persuasion technique
in the world.
In its most trivial form, cold reading is used by
people who pretend they have psychic ability or can read fortunes. The Masterclass is not about pretending to
be psychic.
Cold reading has many ethically responsible applications in your
personal, social and professional life. It is especially useful in any
role to do with selling, negotiation, therapy, training
or inter-personal
communications.
The
Masterclass is not context-specific. When you attend the Masterclass,
you will acquire a set of skills that cover all the above areas and more. How you use these
skills is up to you.
I sell a book called 'The Full Facts Book of Cold Reading'. The Masterclass starts where the book leaves off. The book is
'how cold reading works', the Masterclass is 'how to
benefit by applying cold
reading, personally and professionally, in everyday life'.
Latest News
The first Cold Reading Masterclass took place in central London in
June 2008. All 18 places sold out within four hours of going on
sale. At the time of writing, I am planning the second Masterclass, also
to take place in central London, in July. There are also plans to hold a
Masterclass in Edinburgh, but these plans are still taking shape.
I made a short (8 minute) video about the first
Masterclass, and put it on YouTube:
What next...
* If you think you might want to attend the next Masterclass, and want
more information, please look here. (No commitment.)
* If Masterclass places are currently on sale, the payment page is
here.
* If you want lots of tedious hype about
me,
and if you want me to rave in the same tiresome manner as everyone else
selling anything online, look here.
* If you want to read
about
the benefits of coming to the Masterclass, click
here.
* If you want to know about my book and about cold reading in
general, click
here.
* If you are a journalist and want to attend the Masterclass
free,
then this may be possible under certain terms and conditions. Click
here
for details.
* If you want to produce / organise a Cold Reading Masterclass in
your area or in your part of the world, or you want to arrange a
partnership deal, please click here.
