This is the only Cold Reading book endorsed by Derren Brown, and the one which provided all the source material for one of Derren's earliest TV appearances. So if you want the real work, this is the book.

Pages: 238 (page size: 15.2 x 23.5 cm).80,000 words.
Price: £28 plus postage. Here's an online currency converter .
To order: See How to Order.

* 12,000 more words than the second edition
* Perfect bound with durable, laminated covers
* New section on cold reading used outside the 'psychic' context

Read the independent reviews from Magic Week, Genii, M-U-M, P.E.A. net and others.
Read the comments from readers including Derren Brown, Teller, Marc Salem, Larry Becker, James Randi, Banachek and others.

I published the first edition in 1998 and it sold out in months. A copy sold on eBay for 10 times its cover price! Today I have customers in over 42 countries around the world - without advertising, distributors or re-sellers. See the statistics for yourself.

So what's all the fuss about?
Cold Reading is the most powerful inter-active psychological technique in the world. It is useful in selling, business negotiations, interviews, presentations and even romance! If you want to influence what another person thinks and feels about you, cold reading is the most effective technique in the world.

Cold reading is also often used by people who pretend they give 'psychic' readings, and it enables them to give 'amazingly accurate' readings to complete strangers. Read more about What is cold reading?.

I have given more test conditions demonstrations that cold reading works than anyone else in the world. On a BBC documentary, two women said my readings were  "99.9%" and "95%" accurate! See Demonstrations under test conditions. In my demonstrations, I always tell the truth in the end so that no-one is left thinking I'm really psychic.

This is the definitive book on cold reading. It explains everything there is to know about this limitless technique! How can you apparently tell complete strangers about names, dates and events that mean something to them? In business, how can you seemingly get inside the mind of every lead, customer, client, colleague and rival? This book explains all, and is the most authoritative ever written on the subject.

What's in it?
Contents include:

• The Setup: how the cold reading process begins before one  word of the reading is spoken
• The Reading Itself: what to say and how to say it
• 38 different elements from which any reading can be made
• Presentational Points: factors which add to the illusion
• The 'Win-Win Game': how psychics are right even when wrong!
• Coping with sceptics: how psychics handle 'difficult' clients

See the contents in detail.

What do people who've read it say?
"A marvellous treatise on cold reading. I can't imagine any book on the subject being more definitive!" - Martin Gardner

"Cold reading is one of those subjects that crops up everywhere, and your book sheds new light on many items I've come across in my research. I doubt the subject has ever been better explained" - Dr. Chris Willis. Ph.d, researcher and lecturer

"As far as I'm concerned, there is only one REAL book ever written on Cold Reading, and that's yours. You have an amazing mind and typically intelligent English wit" - Curtis Foster, Psychic Entertainer

Think I'm being selective? See more amazing comments.

If you want the independent reviews, click here.

"The definitive work, and long overdue. Has many applications to mind magic, close-up, and any inter-active performance"
- Derren Brown, author of 'Pure Effect'