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Full Facts Book Of Cold Reading > Statistics

Running this website business entails a lot of work. What makes it worthwhile is the great friends and contacts I make all over the world, the fun stuff my correspondents share with me (much of it strictly unrepeatable), and the sales statistics. Here are some current figures (as of November 2003).

I have sold books to customers in 38 countries, with the Czech Republic being the latest addition:

Argentina, Australia, Austria, Belgium, Brazil
Canada, China, Croatia, Czech Republic, Cyprus
Denmark, England, France, Germany, Greece
Holland, Hong Kong, Iceland, India, Ireland
Israel, Italy, Japan, Malaysia, Mexico
Norway, Portugal, Puerto Rico, Scotland, Singapore
South Africa, Spain, Sweden, Switzerland, Taiwan
United Arab Emirates, USA
and Wales.

In the USA, my biggest market, I have sold books to 44 out of the 50 states:

Alabama, Alaska, Arizona, Arkansas, California
Colorado, Connecticut, Delaware, Florida, Georgia
Hawaii, Illinois, Indiana, Iowa, Kansas
Kentucky, Louisiana, Maine, Maryland, Massachusetts
Michigan, Minnesota, Mississippi, Missouri, Nebraska
Nevada, New Hampshire, New Jersey, New Mexico, New York
North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania
Rhode Island, South Carolina, Tennessee, Texas, Utah
Vermont, Virginia, Washington
and Wisconsin.

Just 6 more states to go! Idaho, Montana, North Dakota, South Dakota, West Virginia, Wyoming!

On eBay, a copy of the first edition of my Cold Reading book sold for about 10 times its original cover price, although the documentary proof is no longer available (eBay have deleted the item number). I'm told that copies of the second edition are now changing hands for around $160.

Reminder #1: the cold reading book has not been successful because I'm so brilliant. I'm not. It's because cold reading is incredible stuff, and a lot of people want to know about it and use it.

I started selling my second book, Sense of Touch, in June 2002 (it's for magicians only). When I announced it was for sale, I sold just over 200 copies in the first five working days!

Reminder #2: all these sales have been achieved without any advertising (paid or unpaid), without Amazon or any other re-sellers and without retail outlets. Just one person, one website... and a great many wonderful friends, supporters and like-minded souls all over the world.



"He uses statistics as a drunken man uses lamp-posts - for support rather than illumination"
- Andrew Lang