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It's about learning what persuasion really means, and then learning the eight best, most effective persuasion strategies in the world. Along the way, you will also learn a brilliant new negotiating model called YG1 (you have to go on the course to find out what this means).
Imagine studying the persuasion business from every conceivable angle. Imagine starting with what the ancient philosophers said about persuasion, and adding the best ideas from cognitive psycholgy, social psychology, advertising, propaganda, the 'selling' gurus, motivational theories, NLP and many other fields. Imagine reading hundreds of books and research papers, and talking to dozens of experts. That's what I did, and this course is the result.
I have taken the best wisdom available from 2400 years of history, and about twelve different fields of human knowledge, and boiled them down to the eight best persuasion strategies you can learn. However, I've added something extra. Given that I perform as a mind-reading kind of magician, I know about special aspects of perception and persuasion that you cannot find in any business book. I never reveal magic secrets, of course, but I will share some of the psychology that goes into successfully shaping perception.
I will also show you how these eights strategies fit into a new negotiating model called YG1. This is new and it is devastatingly effective. In fact it's how I built my own business up over the past 12 years.
You are in the persuasion business whether you realise it or not. Everyone is. This is true if you have ever
This course is neither magic nor wishful thinking. I don't over-sell it and say you will always succeed, in every persuasion situtation. I do say I will give you the eight best persuasion tools and strategies that you can possibly learn.
"The breadth and depth of Ian Rowland's personal experience in doing this stuff for real, really comes across."
- Tiffany Kemp, Trainer in Commercial Contracts and Negotiation
It's for anyone who wants to be more persuasive, in any aspect of their personal or professional life.
I just need the people and a quiet room - that's it! No lectern, no stage, no audio-visual facilities of any kind. (I will provide some printed notes which serve as 'memory joggers' afterwards.) The course works best for small-ish groups over one full day. You can reduce the time, but this also diminishes the effectiveness of the course.
Of course! It comes with the Ian Rowland Guarantee - the best and simplest guarantee in the world. After I have presented the Persuasion Secrets material, if you feel it wasn't really worth my fee just say so and I will cancel my invoice.
"Ian Rowland is the communicator's communicator."
- David Regal, professional magician and TV writer
Click here for details and how to order.
Check out my Applied Cold Reading website, with info, course details and so on. "Like mind-reading but for business purposes."
You may think you know what this is, but you would be wrong! Click here to read more.