[ Free brochure: IanRowland_Talks&TrainingBrochure_2016 ]
I know what you’re thinking: if I know so much about persuasion, I should be able to persuade you to book this course… right? Well, not quite! Persuasion is not about making people do whatever you want. It’s about something far more useful and practical in the business world: the creative process of aligning interests.
This is a structured course on the nature of persuasion and influence. It builds towards a new, comprehensive model for achieving successful persuasion in typical business situations. The material is drawn from a vast number of expert sources and business case studies.
This is not a passive ‘watch and yawn’ course. I emphasise active, participative learning throughout, based on the carefully staged transfer of key concepts and principles. It’s also very enjoyable.
Key elements include:
You will learn how to:
You will also learn about:
This course is for anyone who wants to successfully persuade and influence others, based on a sound understanding of key persuasive principles.
I can tailor the course to suit almost any time slot, within reason. The ideal would be about 2-3 hours with optional breaks.
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