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Ian Rowland Speaker Trainer Magician / Communication Skills
Ian Rowland Speaker Trainer Magician / Teaching cold reading and communication skills at the 'Human Nature' conference in Orlando, Florida

Communication Skills

When you're good at communicating, life gets easier.

When you're not, life gets harder.

It's as simple as that.

Whatever type of success you'd like to achieve for yourself, either professionally or personally, strong communication skills will always make your path easier.

In one way or another, I've been in the communication business all my life. You can read about some of my past career experience here. I love teaching and sharing what I know about successful communication.

People Joy

Ian Rowland Speaker Trainer Magician / Communication Skills

When I'm hired to teach communication skills, I often draw on material from my book, 'People Joy', which is about 'the art, magic and power of successful conversations' (it's available from Amazon). You can read more about People Joy training here.


In brief, this training is about transforming how you feel about other people, about yourself and about the rich potential of the conversations you have every day (both at work and elsewhere).

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I then invite attendees to suggest real-life scenarios in which they'd like to be more persuasive. Taking each example in turn, I show how the new, PPM model would help in that specific situation. I can supplement these examples with other examples and real-life case studies from my work in this area.


Executive Training

Ian Rowland Speaker Trainer Magician / Communication Skills
Ian Rowland teaching communications skills to two senior executives from the Omicron Media Group

It's hard to lead, manage or inspire if you don't know how to communicate successfully. I've worked with executives and senior managers from many of the world's leading companies and organisations, helping them to be better, clearer and more successful communicators. I cover everything from preparing to communicate well to good conversational habits, common errors to avoid and the correct use of your voice. This material is practical and productive but also good fun to learn about and to start puitting into practice.



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Ian Rowland Speaker Trainer Magician / Keynote Speaker
Ian Rowland Speaker Trainer Magician / Teaching persuasion skills at the STTAR Summit in Philadelphia

Persuasion Training

We all want to be successful persauders from time to time, whether for professional purposes (e.g. to sell successfully) or for personal reasons. I have been teaching my Practical Persuasion Method (PPM) for over a decade, to private and corporate clients alike. It's one of my favourite subjects to teach and to demonstrate. The photo was taken at the STTAR Summit in Philadelphia, which was all about helping sports coaches to work more successfully with athletes. I was invited to give the keynote on successful persuasion.

About The PPM

Ian Rowland Speaker Trainer Magician / Keynote Speaker
Ian Rowland Speaker Trainer Magician / At the European HQ of Coca-Cola, where I taught my persuasion course to their management team

If you take a look at my Practical Persuasion Method page, you'll see how it works. First of all, I look at the conventional model of persuasion and some of the problems arising from it. I then present a new, original model of persuasion that's easy to understand and to apply. Having explained the various elements of this model, I show how it applies to a number of practical, real-life situations.


I then invite attendees to suggest real-life scenarios in which they'd like to be more persuasive. Taking each example in turn, I show how the new, PPM model would help in that specific situation. I can supplement these examples with other examples and real-life case studies from my work in this area.


One-to-One Training

Ian Rowland Speaker Trainer Magician / Keynote Speaker
Ian Rowland working through the Practical Persuasion Method with a private client

The Practical Persuasion Method is one of my most popular subjects with clients who hire me for private, one-to-one training. Although I do offer training online, via Zoom and similar platforms, I much prefer working with clients in real life, for example using a hired meeting or conference room. (The best company to use to find such rooms is:


You can book me for a day or a half-day, as you wish. I usually teach alone but sometimes work with other trainers such as my friend, profesional singer and voice coach Marika Rauscher: https://www.marikarauscher.com/


Past Conferfences

Ian Rowland Speaker Trainer Magician / Keynote Speaker
Ian Rowland teaching persuasion skills to a small class in London

I have presented my Practical Persuasion Method to teams and groups from companies such as the FBI, Google, Coca-Cola, the Crown Estate, Accenture, Unilever the sports psychologists who work with the British Olympics Team, Stansted Airport and London Business School.



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Ian Rowland Speaker Trainer Magician / Keynote Speaker
Ian Rowland Speaker Trainer Magician / Presenting a keynote at an international conference in Italy

Keynote Speaker

I have been working as a keynote speaker for about 25 years. I love taking part in events and conferences of all kinds, whether large or small. My job is to help your event to be an amazing success. Sometimes, clients hire me just as a speaker whereas on other occasions they may ask for a show or some training as well. Because of my 'One Fee' policy, it makes little difference to the price.

Subjects & Themes

Ian Rowland Speaker Trainer Magician / Keynote Speaker
Ian Rowland Speaker Trainer Magician / Giving a keynote at the Eurostar software testing conference in Gothenburg

Clients most often asked to speak on subjects related to the training services I offer, which you can read about here. For example, I might offer a keynote about selling, persuasion, communication, cold reading, people skills or creative thinking. I can also devise presentations on slightly more unusual subjects, such as how you can develop a 'magical mindset' to help you solve problems.


Alternatively, I can simply ask you which key points, themes or messages you would like to get across to your audience. I will then put together a talk or keynote to make sure your audience will understand and remember those points.


Touches Of Magic

Ian Rowland Speaker Trainer Magician / Keynote Speaker
Ian Rowland presenting a keynote at a conference in Las Vegas

I don't include entertaining touches of magic and mindreading in every keynote I present. However, the fact that I can do so is often useful. It helps to make your conference 'a little bit different'. It's also true that 'magic as metaphor' can be a strong, vivid way to get points across or to help to make unusual ideas more accessible.


Past Conferfences

Ian Rowland Speaker Trainer Magician / Keynote Speaker
Ian Rowland performing and presenting a keynote for 3000 people at a conference in Blackpool Opera House

I have taken part in, and presented keynotes at:

  • The Amazing Meeting, Las Vegas

  • The Human Nature Conference, Orlando

  • The Event Services & Supplier Association Conference, Milton Keynes

  • The Eurostar Software Testing Conference, Gothenburg

  • The World Skeptics Conference, Abano Terme (Italy)


  • The Australian Skeptics Annual Conference, Canberra

  • The STTAR Summit (athlete coaching) Conference, Philadelphia

  • The Sunday Times Literary Festival, Oxford

  • The European Humanist Youth, Brussels

  • The Banca Intessa Conference, Arad (Romania)


  • Rabobank International Conference. Utrecht (Netherlands)

  • HP Test Conference, Copenhagen

  • English Institute of Sport (UK Olympic Team sports psychologists), Loughborough

  • European Institutional Investor Institute, Paris

  • Accenture Senior Management Excellence Program, London


and many other events and meetings, both large and small.



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Ian Rowland.
Speaker, Trainer, Magician.

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