Ian Rowland: Speaker, Trainer, Magician.
20+ years experience as a keynote speaker, corporate trainer and magician. Member of the Magic Circle. Author of 'The Full Facts Book Of Cold Reading'.

Teaching 'Cold Reading For Business' at a class in London

How Does Cold Reading Apply To Business?

The term 'cold reading' usually refers to the 'psychic' industry and people giving things like tarot readings.

However, you can apply some aspects of cold reading communication psychology to other contexts of interest to the business / corporate community. You can do this in an ethically positive way.

For example, suppose that you work in sales. When you meet a prospect, you want to create as much 'instant rapport' as possible. Cold reading provides you with several ways to do this. It enables you to make meaningful statements to the prospect, about their situation, hopes and concerns, so that they feel you really 'get' them and understand them.

Cold reading can also be useful in management. It enables you to talk to your team, or the people working for you, in a way that strengthens your role, establishes trust and a cooperative spirit, and makes your staff feel appreciated and understood.

These are just two simple examples. The fact is that there are many ways to apply some aspects of cold reading to business situations. I've presented conference sessions on this subject lasting six hours and have taught classes lasting two days!

My book, 'Cold Reading For Business', available from Amazon, provides full details.

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A cold reading class in progress

One Fee For All Of Me!

Many clients hire me for more than one purpose. My 'One Fee' policy means that once I've arrived at your party, event or conference, you don't pay extra if you want me to fulfil more than one role, such as a magician London, or a trainer for team building London purposes, or a keynote speaker. We agree one, flat fee that covers everything.

I love the variety of my work. My clients are interested in everything from communication skills and team building exercises to cold reading psychology and sales training London. Others want a speaker covering subjects such as cold reading techniques, persuasion training and sales coaching. I also offer my services as a corporate magician or trainer presenting team building activities. Whatever combination you want, you can have! And we'll agree one fee for all of me!