
Ian Rowland
Award-winning International
Speaker / Trainer / Magician

Training: Cold Reading For Business
Overview
The term 'cold reading' usually refers to how so-called 'psychics' can give apparently accurate tarot readings to complete strangers. However, it's possible to take some of the shrewd communication psychology of cold reading and apply it, in an ethically positive way, to areas such as sales and management.
What Happens
I start by briefly explaining what 'cold reading' is and how it works in the psychic industry.
I then show you how to apply some principles of cold reading in an ethically positive way to areas such as sales and management. Among other things, you will learn how to create instant rapport, connect with people, create trust and make people feel that you truly understand them.
I also teach you how you can make statements to a complete stranger — about almost any aspect of their work, busineess, company or market — and never be wrong!
In essence, I'm sharing a set of super communication skills that most people don't know about.
Benefits
The three main business benefits are:
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Excellent people skills. Attendees will learn how to establish rapport, gain trust and make people feel they truly understand them and can relate to their problems, concerns and wishes.
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An extra sales advantage. Most professional sales people have access to the same experts, books and courses. So, how do you gain a slight but significent edge over your competition? 'Cold Reading For Business' gives you a set of techniques that most people do not know about.
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Fun and confidence. Once you get the hang of it, it's actually a lot of fun to use cold reading psychology. Also, imagine the confidence that comes with knowing you can make statements to complete strangers, about any aspect of their life or work, and never be wrong!
Tone
I keep the tone lively and enjoyable but make no mistake: learning CRFB calls for attention and effort. All attendees will be practising the techniques I teach on one another and 'learning by doing'. This course calls for active involvement and a willingness to try practical exercises.
Notes
Cold reading for business is an ethically positive skill. You may feel that what 'psychics' do is ethically questionable. But there is nothing ethically wrong with the communication techniques I teach on this course.
Practical Matters
Time: CRFB calls for at least half a day, and can easily fill a whole day of training.
All attendees will get their own set of printed course notes. I supply you with the master copy, from which you print as many copies as we'll need on the day. I can also supply copies of my book, 'Cold Reading For Business', at cost price so that all attendees can leave with their own copy.
Let's Talk!
It's easy to contact me! Just send me an email and let me know:
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What I can do for you or what you'd like to discuss.
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How you'd like me to call you for a chat (e.g. phone or via Whatsapp) and when would be a good time.
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Where you are geographically, if you're outside the UK.
Here is my email address. I'll give you a call soon!
My Clients To Date Include...

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