Training: The Practical Persuasion Method (PPM)

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Overview

If you want to be more persuasive, in any situation or context, I can show you how. This is one of my most popular courses because it really works. I've presented this course to top executives from Coca-Cola, Google and the Stansted Airport management team. 

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What Happens

First, I look at traditional approaches to persuasion and why they often fail or don't seem applicable.

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I then present you with a new model of persuasion — a fresh and practical way to think about persuasion in real life. This leads to a practical 4-step persuasive method you can apply to selling, negotiating deals, resolving disputes or just about any other context you want.

 

I present a few real-life case studies, drawn from business and everyday life, to show how the method works in practice.

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Next, I invite the group or audience to suggest any situations in which they would like to feel more persuasive. I lead a discussion to see how the PPM would apply to this specific example. These discussions, involving the whole room, tend to get fairly lively!

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I then conclude the course by mentioning a few additional principles of persuasive success.

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Benefits

The three main business benefits are:

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• Persuasive Success. All attendees will learn how to be more persuasive in a completely practical and ethical way. They will be better at selling, negotiating and securing 'buy in' from people.

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• Confidence. Attendees will feel more confident in their ability to persuade, which in turn leads to less stress and apprehension in persuasive situations. 

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• Efficiency and time-saving. The PPM leads to less wasted time. It enables attendees to focus on situations where they are most likely to be persuasive. It also enables them to have persuasive conversations efficiently, without wasting time.

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Tone 

This is an interactive, participative course that makes everyone feel involved. Although persuasion is a serious subject, I keep the course bright and lively. It's perfect for a team-building session or any group or team that wants to feel more persuasive.

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Notes

This is an interactive course that gets everyone involved. Anyone can suggest persuasive situations for the group to discuss. ​

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Practical Matters

Time:  the ideal duration is about 90 minutes, although the extent of the 'group discussion' part is up to you. I can trim the time a little if necessary, or extend it by including more real-life examples and extending the group discussion.

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I can teach and present the PPM in almost any situation, for teams or groups of almost any size — including large conferences. I can use slides or just work from a whiteboard.

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Everyone attending the PPM gets their own set of printed course notes. I supply you with the master copy, from which you print as many copies as we'll need on the day.​