Sales Training London
- Ian Rowland
- Feb 13
- 3 min read
Sales Training London
I love the subject of sales and selling. In my career, I've helped companies to sell everything from glue, shoes and cheese to bread, bicycles and bathrooms, painkillers, petfood and plastic pipes!
When I present sales training London classes or sessions, I tend to focus on one or more of the following three subjects that you can read about on my Trainer page. They are:
The Practical Persuasion Method (PPM)
I start by looking at how most people define and think about 'persuasion' — and some problems associated with this conventional view. This includes the fact that you can study conventional theories about persuasion and still not feel equipped to be persuasive in real life when you want to be.
I then present a new working 'model' of persuasion. This is a 100% practical model you can apply to just about any situation in which you'd like to be more persuasive, including selling. After exploring this new, practical model, I demonstrate how it applies to a range of practical, real-life situations. I then invite attendees to suggest any situations in which they'd like to be more persuasive. These examples can be work-related or not. I then work with the whole group to show how the Practical Persuasion Method would help in each of these specific situations.
Cold Reading For Business
The term 'cold reading' usually refers to the so-called 'psychic industry' — people pretending to read tarot cards and things like that. In short, cold reading means 'how to talk to people as if you're psychic'.
Unlikely as it may seem, you can take some of the communication psychology behind cold reading and apply it to sales and selling in a 100% ethically positive way. In essence, it gives you incredible tools for building rapport and establishing trust more rapidly that you could using any other approach. It enables you to get customers and prospects to feel that you really 'get' them and understand them, in a way that is powerfully persuasive. To repeat for emphasis, you can do this in an 100% ethically positive way.
This is an amazing skill to have and it's also fun to learn.
People Joy
This class or course is based on my book of the same name. People Joy is essentially about the art, magic and power of successful conversations. We all have a range of conversations every day. Sadly, most of us waste the amazing potential of these conversations and don't get as much value from them as we could.
In this classs, I aim to transform how you feel about other people, about yourself and about the conversations you have every day. I want you to see the increiible potential of conversations and to see how to make the most of them. This includes all the conversations involved in sales and selling. www.ianrowland.com
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